ABOUT ME
I'm a user-focused Web technology innovator going on a decade of experience. I spent the last several years doing information architecture, usability and user interface design. More recently, I moved into product management. These days I work at Vertive, a search marketing firm in Austin, TX.
WHAT I DO
Product Management: User-centered, Agile approach to product design and development. Emphasis on empirical evidence (not just the intuition and anecdotes of stakeholders) to drive features and refinements. Prefer heavily iterative, short development cycles.
Information Architecture: Proficient at defining metadata schema, designing classification systems, and developing controlled vocabularies to drive large-scale websites and commercial applications. Also have a thorough, applied understanding of SEM – PPC and SEO best practices, techniques and strategies.
Usability: Experienced at planning, organizing and leading lab and remote tests. Mastery of usability heuristics and interaction design principles. Ever striving for elegance and simplicity in user interface design.
STUFF I WORK ON
SEM is not enough: Developing new ways to deliver meaningful content to customers within targeted market segments – the right content to the right person at the right time.
Monetizing word of mouth: How to extract consumer preferences and behaviors from the sea of social information - blogs, discussion groups, and social networks hold a wealth of valuable information.
SEO need not compromise UX: Online, the search experience is just as crucial as the user experience. How can people use your site if they can't find it in the first place? But often, SEO techniques can conflict with the user experience... unless they're implemented properly.
